About Us
Welcome to Performance-Led Growth. No Retainers. No Guesswork.
At FairForecast, we don’t view ourselves as an agency—we’re your cost-of-sale marketing partner. Specialising in affiliate strategy, paid media, and TikTok Shop activation, we build growth programs that are performance-first and platform-native. As early hires from TikTok and TikTok Shop, we’ve helped scale some of the world’s fastest-growing DTC brands using fixed CPA models, 24–72 hour attribution windows, and full-funnel tracking. Whether it’s launching through legacy publishers, running TikTok LIVEs from our in-house studio, or unlocking Amazon sales through affiliate partners—we deliver real, measurable results.
- No Platform Fees — We waive onboarding and tracking costs across AWIN, TikTok Shop, and Amazon.
- Proven ROAS — We’ve delivered 15.1X ROAS for partners within 30 days.
- Built for Growth — From strategy to execution, everything is designed to scale your revenue.
- Real-Time Attribution — GA4-enabled tracking, automated fraud detection, and transparent reporting.
Our Story
FairForecast was founded by early hires from TikTok and TikTok Shop—people who helped shape the platforms from the inside. That experience gave us a front-row seat to how commerce is changing, and the gaps traditional agencies still leave behind. We built FairForecast to close that gap: a performance-first growth partner that merges affiliate marketing, paid media, and TikTok-native strategies into one seamless, scalable system. From our first campaigns to our partnerships with brands featured in The New York Times, The Daily Mail, and TikTok Spotlight—we’ve stayed true to one belief: your marketing should pay for itself.
Our Mission
To empower ambitious brands with performance-led marketing—combining data, creative, and attribution-first strategies to deliver measurable growth and long-term impact.
Our Vision
To redefine what growth marketing means—leading the shift from traditional retainers to fixed CPA partnerships that drive real results across affiliate, paid, and social commerce.
We Are The Chosen Fixed CPA Partner For The Largest Content Publishers
Examples of Editorial Content (CPA Only)
Meet the Leadership Team
- Key Benefits
Performance Pricing. Partner-Level Support.
We operate on a fixed CPA model—so you only pay when we deliver results. Our expert team becomes an extension of your brand, ensuring you get the strategy, execution, and support needed to drive measurable growth.
- Access to a dedicated team with deep platform and affiliate expertise
- High-impact deliverables tailored to your goals and audience
- Fast, focused execution—no wasted time, no compromise
- Ongoing optimisation and support beyond launch
Let’s turn your ad spend into performance.
We also a low-cost solution to service your paid media efforts. We don’t just run ads—we build full-funnel, conversion-focused paid media campaigns across Meta, Google, TikTok and programmatic. Built to scale, optimised for ROI, and delivered for a fraction of traditional agency costs.
Lower Cost. Higher Impact.
We manage your paid media for a fraction of what big agencies charge—starting at just £700/month + 5% GMV. Transparent, efficient, and fully aligned with your results.
End-to-End Paid Strategy
From pixel set-up and conversion tracking to ad creative, audience targeting, and retargeting—we handle it all, so you don’t have to.
Real-Time Tracking & Attribution
With GA4 integration and live platform data, you’ll always know what’s working, where spend is going, and how it’s converting.
Works With Your Affiliate Stack
Our media campaigns are designed to complement your affiliate performance—not compete with it—so every channel works harder together.
- Testimonials
Our clients speak for the results.
Honest reflections on how FairForecast helped drive scalable growth
Partnering with FairForecast has been built on mutual trust and understanding. Their risk-free, commission-only approach allowed us to explore affiliate marketing without the pressure of upfront costs. They’ve shown a real commitment to growing our business by building strong, new partnerships with high-quality publishers. We are seeing the potential for scalable growth and are confident that together, we can continue to drive success as we expand.
Mike Harper
Founder of Crimpit
As a brand who prides ourselves on authentic experience FairForecast gave us a great way to test the use of affiliate marketing, as we did have our reservations . Their team has done a great job managing partnerships with publishers like Radio Times and Blue Light Card. Building partnerships with appropriate affiliates and relationships with those who share our brand ethos of high quality and sustainability.
We’ve been able to run our recent campaign with them at a 15% cost-per-sale for new customer acquisition, making it an efficient and scalable channel for growth —
Kelly Bond
Head of Operations at Elle Sera